Find Your Brand as a CEO

Rihanna said OK to getting paid $0.00 for her Superbowl LVII performance. Why? Because she understands the power of CEO branding. This event reportedly increased her makeup brand’s sales by $5.6 million in one single performance. 

Surprisingly, many top executives don't invest that much in personal branding. A common mistake for many leaders is they don't have a brand. They haven't even taken the time to figure out what kind of leader they want to be.

So, take a minute to ask yourself: Who are your leadership role models? What's your leadership style? What's your unique brand of leadership?

Once you answer these questions, you can create your own development path to becoming the leader you've always wanted to be. Your Chief of Staff can help you along this path, serving as your communications director, internal champion and executive coach.

Connect with me on LinkedIn here to explore how investing in personal branding can elevate your leadership style and create a powerful impact, just like Rihanna's strategic move at Superbowl LVII.